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Do you know your ABC?

The Centre for Aesthetics and Business Creativity (ABC) got off to a flying start with its inauguration at Skissernas museum on 19 November, where they also announced Daniel Hjorth as holder of the new Ulf G. Lindén Professorship in Aesthetics and Business Creativity. “The short for our name is ABC – a reminder that we need to learn again. I am very happy and grateful that the centre is becoming a

https://www.lusem.lu.se/article/do-you-know-your-abc - 2025-10-04

HUI Presents the Christmas Gift of the Year – the Unisex Fragrance

The Christmas Gift of the Year is chosen to represent the time we live in. It should be either a new product or one experiencing a resurgence in interest, and it must generate significant sales revenues or sell in large quantities. Perfumes date back to ancient Egypt, Greece, and Rome, where they symbolized status rather than gender. While fragrances became more gender-specific during the 20th cen

https://www.lusem.lu.se/article/hui-presents-christmas-gift-year-unisex-fragrance - 2025-10-04

Future retail in focus at international research conference in Helsingborg

At the beginning of November, retail and logistics researchers gathered in Helsingborg to present and discuss their latest research at the ninth Nordic Retail and Wholesale Conference (NRWC). Interest in this year's conference was high, with a total of 144 registered participants from several different countries. This year it was Lund University's turn to host the conference, which is organized ev

https://www.lusem.lu.se/article/future-retail-focus-international-research-conference-helsingborg - 2025-10-04

Anna Fedusiv - alumna from MSc International Marketing and Brand Management 2016

In this interview, we reconnect with Anna Fedusiv, a 2016 graduate from the master’s programme in International Marketing and Brand Management. Anna shares her journey from working with global brands like LEGO and Schweppes to becoming a leadership and career coach. She reflects on her favourite parts of her LUSEM studies, lessons learned throughout her career and offers advice for aspiring profes

https://www.lusem.lu.se/article/anna-fedusiv-alumna-msc-international-marketing-and-brand-management-2016 - 2025-10-04

Case Competition 2024

LUSEM's long-standing heritage of case competitions has now been revived after some years' intermission and it is a welcomed event both by students and collaborating partners. On 21 November, nine teams gathered to showcase their skills in an intense day of preparation and case solving! The case method is one of the cornerstones of Lund University School of Economics and Management (LUSEM) present

https://www.lusem.lu.se/article/case-competition-2024 - 2025-10-04

MSc student portrait: Sowdambika Baskaran

Sowdambika is currently enrolled on our one-year international Master's Programme in Information Systems. Having completed her first three months, we asked her a few questions about her experience so far. Why did you choose Lund?“Lund University stood out to me not only because of its stellar academic reputation but also because of its strong commitment to sustainability and innovation. As one of

https://www.lusem.lu.se/article/msc-student-portrait-sowdambika-baskaran - 2025-10-04

Is Black Friday the ultimate pushy pattern?

What should you do when the urge to buy just rolls over you? The sale will end shortly, stock is running low and the “Buy Now - button” screams your name. Leading up to Black Friday, consumption researcher Carys Egan-Wyer from LUSEM has some advice for you. It's all about convincing us that we have short-lived access to a special price, which in reality might not be true at all. Pushy patterns are

https://www.lusem.lu.se/article/black-friday-ultimate-pushy-pattern - 2025-10-04

How to get rich

Andreas Johansson is a researcher in Economics currently focusing on crypto currencies. With that in mind and his background as a professional poker player we discuss risk, savings, investments and how to get rich. Listen to the pod, in Swedish. Andreas Johansson

https://www.lusem.lu.se/article/how-get-rich - 2025-10-04

Minchan Kim - alumnus from MSc in Finance 2020

Since graduating from the LUSEM master’s degree programme in Finance in 2020, Minchan Kim has beend on an exciting journey in the Korean startup world. From working in IT and AI startups to leading strategy at KBEAR in Seoul, Minchan's experiences have given him insights into business operations and growth strategies. In this interview, Minchan shares his post-graduation experience and the lessons

https://www.lusem.lu.se/article/minchan-kim-alumnus-msc-finance-2020 - 2025-10-04

Rising even higher: LUSEM climbs in FT Ranking 2024

On 2 December, the Financial Times (FT) released the results of this year’s European Business School Rankings. Not only has Lund University School of Economics and Management (LUSEM) secured its place on the list, but it has also risen once again in this esteemed ranking. In the most recent ranking conducted by the Financial Times, the FT European Business School Rankings 2024 that is, LUSEM has o

https://www.lusem.lu.se/article/rising-even-higher-lusem-climbs-ft-ranking-2024 - 2025-10-04

LUSEM teacher awarded the Lund Students’ Prize for Excellence in Teaching for 2025

Last year he was teacher of the year at LUSEM and now Björn Svensson is recognized by the university as a whole, alongside Per Carlsson at the department of Biology “Honestly I didn’t even know about the nomination until the day before the announcement that I would receive the prize. It’s a pretty big surprise and I am very happy and honored. I mean it’s always nice when you get recognition for yo

https://www.lusem.lu.se/article/lusem-teacher-awarded-lund-students-prize-excellence-teaching-2025 - 2025-10-04

Exploring Shopping Trends in London

London is a top-ranked destination for shopping, offering a mix of high-street shopping, luxury stores, and independent boutiques. The city is traditionally known for being at the forefront of the latest trends in fashion and retailing. In line with this, several retail areas in London have recently undergone extensive redevelopments to offer shopping beyond the ordinary. Places such as Coal drops

https://www.lusem.lu.se/article/exploring-shopping-trends-london - 2025-10-04

Defining your brand's identity core

In his book "the Brand Matrix" Mats Urde presents a model that lies in the intersection between strategy, marketing and organization. The subtitle foretells, “Corporate Brand Leadership Starts from the Inside.” “There are nine questions that help you define your brand’s identity. Answer them and you will have a brand with a clear identity core that works as a stepping stone for communicating and t

https://www.lusem.lu.se/article/defining-your-brands-identity-core - 2025-10-04

An autumn of DigiJustice – the informatics perspective

The Pufendorf theme DigiJustice has now completed its first semester. Two theme members and researchers from the Department of Informatics share their experiences with the theme so far. Miranda Kajtazi, Associate professor in informatics, is co-leading the current Pufendorf theme DigiJustice along with Professor in human rights studies Lena Halldenius. The Department of Informatics is also represe

https://www.lusem.lu.se/article/autumn-digijustice-informatics-perspective - 2025-10-04

MSc student portrait: Markus Richardson

Markus is currently enrolled on our one-year international Master's Programme in Information Systems. He majored in Cyber Security at The University of Texas at San Antonio, USA. Having completed his first semester with us, we asked him a few questions about his experience so far. Why did you choose Lund?“Professionally, I chose Lund because of the University’s academic reputation and long history

https://www.lusem.lu.se/article/msc-student-portrait-markus-richardson - 2025-10-04

Fakultetens morgonmöte (28/8): Så här fungerar kommunikation på fakulteten

Kommunikationschef Johanna Erlandson och biträdande Anna Hellgren ger oss en överblick av fakultetens kommuniktionsarbete och hur du som medarbetare kan få hjälp. Vi hälsar alla anställda välkomna till vårt digitala Fakultetens morgonmöte. Detta är återkommande månadsvisa informationsmöten där du kan lära dig mer om olika aktuella ämnen. Mötena hålls på engelska eller svenska beroende på ämne och

https://www.intramed.lu.se/artikel/fakultetens-morgonmote-288-sa-har-fungerar-kommunikation-pa-fakulteten - 2025-10-04

Ny utbildningshöst: ”Årets antagningssiffror är glädjande, blir kul att ta emot våra nya studenter”

Det går bra nu, för vår fakultet. Vicedekan Thomas Hellmark, utbildningsansvarig, myser åt UHRs senaste statistik. – Fler vill läsa hos oss, så de antagna studenternas betyg stiger, vilket innebär att de har bättre förkunskaper och därmed bättre förutsättningar att klara av studierna. Alla våra utbildningar har fler reserver än förra året och de flesta utbildningarna har högre meritvärde (betyg) p

https://www.intramed.lu.se/artikel/ny-utbildningshost-arets-antagningssiffror-ar-gladjande-blir-kul-att-ta-emot-vara-nya-studenter - 2025-10-04

Odla din forskning som din trädgård: Underskatta inte små insatser, små anslag – de kan fröa av sig

KRÖNIKA. Fem år. Tidsrymden som ofta nämns för att en ny trädgård ska falla på plats. Lika lång tid som dispositionstiden för ett riktigt långtgående forskningsanslag, även om ett- eller två-åriga anslag är vanligare. Av Åsa Wallén-MackenzieNär jag går genom min täppa därhemma tänker jag ofta på hur mycket trädgården speglar ett perspektiv som påminner om forskningens. Det är inte för inte som man

https://www.intramed.lu.se/artikel/odla-din-forskning-som-din-tradgard-underskatta-inte-sma-insatser-sma-anslag-de-kan-froa-av-sig - 2025-10-04